276,000 trees were planted thanks to a video game

The developers of Alba: A Wildlife Adventure announced on Twitter that they have planted 276,490 trees since the launch of the new game. This implies that they have managed to sell the same number of copies. Indeed, the publisher has committed to planting a tree for each downloaded copy. This noble project was initiated as part of a partnership with the Ecologi association.

Released on December 11, 2020, this work by Ustwo Games is an open-world exploration game. It highlights the adventures of Alba, a child who spent her holidays with her grandparents on a Mediterranean island. With her friend Inès, she decided to undertake a fight to protect animals and save nature in this wonderful place.

276,000 trees were planted thanks to a video game
Pixabay credits

The story centers on exploring the world and conserving wildlife. Through the plot, the game tries to convey an ecological message. Concretely, the objective is to carry out a set of missions to save the ecosystem of Pinar Del Mar Island.

Various forms of ecological commitment

Ustwo Games has already launched a rather unusual ecological campaign through The Excellent Monument Valley . However, the strategy adopted with Alba: A Wildlife Adventure seems more effective.

Note that the idea is to exceed the million downloads, and therefore the million trees to be planted.

The studio has already funded several projects led by Ecologi, such as a mangrove plantation in Madagascar or reforestation in Mozambique and Nicaragua. In addition, it has committed to reducing its carbon production by 30% until 2022. The company now plans to use sustainable energies in its premises.

Education through play experience

In just one month, the developers achieved 25% of what was planned. There is still some way to go, but the result is quite encouraging.

Moreover, we have to recognize the originality of this idea of emphasizing ecological interest through the gaming experience. This channel seems to be a fun way to effectively teach respect for the environment. .

Alba: A Wildlife Adventure is already available on Apple Arcade and PC. Soon it will be on new consoles from Sony and Microsoft and will definitely join the Nintendo Switch catalog. If all goes according to plan, the launch on Xbox One, Xbox Series X / S, PS4 and PS5 will be in April.

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The developers of Alba: A Wildlife Adventure announced on Twitter that they have planted 276,490 trees since the launch of the new game. This implies that they have managed to sell the same number of copies. Indeed, the publisher has committed to planting a tree for each downloaded copy. This noble project was initiated as part of a partnership with the Ecologi association.

Released on December 11, 2020, this work by Ustwo Games is an open-world exploration game. It highlights the adventures of Alba, a child who spent her holidays with her grandparents on a Mediterranean island. With her friend Inès, she decided to undertake a fight to protect animals and save nature in this wonderful place.

276,000 trees were planted thanks to a video game
Pixabay credits

The story centers on exploring the world and conserving wildlife. Through the plot, the game tries to convey an ecological message. Concretely, the objective is to carry out a set of missions to save the ecosystem of Pinar Del Mar Island.

Various forms of ecological commitment

Ustwo Games has already launched a rather unusual ecological campaign through The Excellent Monument Valley . However, the strategy adopted with Alba: A Wildlife Adventure seems more effective.

Note that the idea is to exceed the million downloads, and therefore the million trees to be planted.

The studio has already funded several projects led by Ecologi, such as a mangrove plantation in Madagascar or reforestation in Mozambique and Nicaragua. In addition, it has committed to reducing its carbon production by 30% until 2022. The company now plans to use sustainable energies in its premises.

Education through play experience

In just one month, the developers achieved 25% of what was planned. There is still some way to go, but the result is quite encouraging.

Moreover, we have to recognize the originality of this idea of emphasizing ecological interest through the gaming experience. This channel seems to be a fun way to effectively teach respect for the environment. .

Alba: A Wildlife Adventure is already available on Apple Arcade and PC. Soon it will be on new consoles from Sony and Microsoft and will definitely join the Nintendo Switch catalog. If all goes according to plan, the launch on Xbox One, Xbox Series X / S, PS4 and PS5 will be in April.

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