At the request of Beijing, Apple cleaned up the Chinese version of the App Store during the night of December 31 to January 1. A report from the research firm Qimai specifies that 46,000 applications were deleted in one fell swoop by the apple brand. 85% of the products withdrawn were games of which " most were unlicensed " according to the BBC .
Ubisoft's Assassin's Creed Identity and NBA 2K20 basketball simulation are on the list of games that have lost their place in the Chinese App Store. These products are added to the 94,000 other applications removed by the American giant before Christmas. However, Apple was not due to withdraw any apps until late last year. The iPhone maker notably asked game publishers to submit a government license number before the end of June 2020.
The firm then extended this deadline. Hence the new deadline of December 31, 2020.
That 97 licenses issued in 2020
It seems that Apple has not been vigilant enough when it comes to integrating products into its App Store.
According to consulting firm App In China, the US tech giant has not bothered to verify the authenticity of license numbers submitted by developers. This practice has suddenly encouraged the entry of unlicensed games into the Chinese App Store.
For information, in 2020, only 97 online games received approval from the General Administration of Press, Publishing, Broadcasting, Film and Television. The list with the titles in question is available on the website of the body of Chinese executive power.
One game, one license
Four years ago, China enacted a law that stipulated the conditions required for a game to be licensed for sale in the country. According to this law, all products must have an official license number.
This law further reduced opportunities for foreign companies. Not being allowed to sell their products directly to consumers, non-Chinese developers had no choice but to partner with local businesses to see their games in the country's market.