Passionate about Sony products? Find out in this article some aspects that you may not know yet about the activity of your favorite brand, starting with the first years of activity and up to the latest inventions launched on the market.
Sony is one of the most important companies in the field of electronic products, from speakers and audio and video recording devices to computers and robots. Here is some interesting information, extracted from the achievements and less successful attempts of the company, which marked its path to today's success.
The name dates back to 1958
The company was founded in 1946 by Masaru Ibuka and Akio Morita, under the name Tokyo Tsushin Kenkyujo (TTK), the current name being received only 12 years later. Sony was chosen as the product name for the first transistor radio made by TTK and is based on the Latin term "sonus" which means sound.
In his choice, the ease with which this word can be pronounced in several languages and the cheerful and youthful sonority were also taken into account. Because the brand became very popular, the founders finally decided to adopt it as a representative brand for the company.
Their first product was a rice cooker
Although Sony's product range covers a variety of electronic devices, few of us associate this brand with home appliances. But things would be different now if the company's first product, which was a rice cooker, was successful. However, sales were only $ 7,000, with a profit of $ 300, and the device only managed to offer raw or overcooked rice.