The streaming market has a major new player. WarnerMedia has indeed just launched HBO Max .
WarnerMedia's new online video service is now operational. HBO Max is shaping up to be a strong opponent for the main heavyweights in the sector, Netflix, Disney +, Amazon Prime Video, Hulu and Peacock. In case you haven't yet, note that the latter is owned by NBCUniversal and came into being last April. This launch of HBO Max comes as the coronavirus pandemic tends to increase our dependence on streaming platforms. In other words, the time seems opportune to enter the SVoD services market. As for the strategy Warner will adopt to ensure the growth of its new platform, it still seems unclear.
However, it is interesting to note that the HBO Max subscription costs $ 14.99 per month, which is more than the monthly rate of Netflix or even Disney +.
An identical subscription to that of HBO
Remember that the subscription to the pay TV channel HBO also costs $ 14.99 per month. However, by taking advantage of an HBO Max subscription, you have access to all HBO programs as well as a large number of additional content. We then wonder why WarnerMedia launched the new streaming service without having changed the price.
For this, the leaders of the company have made it known that it is a choice aimed at increasing the audience of HBO Max, the ultimate goal being to dethrone Netflix. Moreover, due to an agreement with the American cable operators, WarnerMedia is not authorized to offer a rate lower than 15 dollars per month without undercutting HBO.
What about the availability of HBO Max in France?
Regarding the French market, HBO Max is unfortunately not about to land here. Due to an exclusivity clause signed with OCS 11 years ago, WarnerMedia is effectively prevented from offering any service likely to compete directly with the offers of the French package.
In France, we are therefore forced to be content with HBO programs on OCS. At least for the moment.
– HBO Max (@hbomax) May 27, 2020