How to use hashtags (and make money with it)

It can be hard to run an Instagram account for a business, especially if you are the online voice that connects with customers or audiences. Since there are so many different parts to content marketing, it can be hard to go through lists of hashtags every day when you have a lot to do. As a Social Media Manager, it’s also hard to find the time to use the right hashtag strategy if you don’t yet know how much your account could benefit from using the right hashtags.

Make money hashtags
If you’re reading this and you’re still not sure if hashtags are worth it, let’s quickly go over some of the main reasons you should be using them in 2020.
Why you shouldn’t sleep on hashtags
Hashtags are a great way to increase the return on investment (ROI) of your social media activities by reaching people who might not have heard of your brand otherwise.
Instagram cares a lot about its users’ experiences and wants to show the most relevant content to the right people. Hashtags help Instagram figure out what your account and content are about, so by using good hashtags, you can help Instagram help you.

 Make a simple strategy for using hashtags that is easy to carry out.

When you are just starting out, you want to use a plan that will help you do well. Not something that makes your work harder!
First, make sure you don’t make the mistakes that most people do when they use hashtags.
If you want to get the results you want, you should be in the “top posts” section of a hashtag. This should be your “goal” with every post you make.
To increase your chances of ranking, you should also use hashtags that are the right size for your account and make sense with the content you post.
Use 30 hashtags in every post.
Don’t use flagged or banned hashtags.
Think about where you want to end up.
Second, make your hashtag lists ahead of time and put them in a way that makes it easy to use hashtags when you post.
Start by making a list of hashtags or keywords that are relevant to the type of content you post. Think about what Instagram users would search for if they were looking for content like yours.
Once you have these first lists, it’s time to talk about hashtag strategy, a word we know you’ll love as a social media manager. Connecting your Instagram account to Flick and turning on Suggested Filters is the easiest way to do this. If you don’t already have a Flick account, you can start a 7-day free trial to help you out!

 

#2: Using branded hashtags to bring more attention to a brand

If you want to build your image beyond your website, ads, or press coverage, one of your best tools is a branded or campaign hashtag. By using a good branded hashtag, you not only create a bank of images that your best customers can add to, but you also give people an easy-to-remember tagline they can use when they talk about your product or service. This is also important if you work with other creators, because it makes it clear that the post they share is part of your campaign. It’s a more subtle way to reach your customers because the people who follow an influencer can look at all the content posted with that hashtag on their own instead of being sent to your page first.
Choose a hashtag that fits well with the name, feel, and tone of the brand you are representing. You can also have fun with campaign hashtags when you release new products or start a new campaign. This makes it easy for people to recognize your brand and connect posts to it.

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Hashtags examples

#3: Measure how well your hashtags are doing.

You can also use hashtags to reach more people by taking a look around you. As a social media manager, you probably keep track of competitor accounts to see what other people in your industry or vertical are posting. You can compare how well you are doing based on the hashtags you use the same way you would compare how well you are doing based on the content you post. If an account in your industry has a lot of engagement compared to how many people follow them, try looking at the hashtags they use.
Make a list of some of the most important hashtags you see that also fit with the kind of content you make. You can use these as a starting point for your hashtag research in Flick. The app will then give you suggestions for niche, high-performing hashtags that are specific to your account.

We say this a lot, but it’s important that the hashtags you use make sense with what you’re posting. For example, if you are in charge of social media for a tech company, you want to reach people who are interested in tech. If someone searches for the hashtag “#howtoSEO,” for example, they are looking for resources on Instagram that will help them improve their SEO strategy. Look at the consumer profiles that your team has made and start to think about what those people might search for on Instagram. Think about what it would be like to be them, and use this in your hashtag strategy.
TIP: If you haven’t already, talk to the rest of your marketing team if you haven’t made customer profiles based on your Instagram strategy. Ask them for information about their customers so you can stay on the same page about who you’re trying to reach and make sure your work is helping you reach your bigger goal.
Once you’ve done this, you should have a good idea of where to start with hashtags that are relevant to each post you make.

#4: Being organized is important

As a social media manager, you probably already know how to use excel sheets and calendars to stay organized. The same is true for hashtags. Putting your hashtags into Collections will save you time and make it easier for new people to find you and follow you.
On Flick, you can make Collections of hashtags based on a number of factors. These Collections are easy to find and can be copied and pasted into captions or comments when you want to post. This means that once you’ve done your research and put your hashtag sets in order, you’ll be able to store better hashtags in an app or on your computer.
How you group your hashtags can affect how many people you reach, and our users often make collections in different ways. Some put together collections based on the type of content. For example, if you run a fashion account, you might have different collections of hashtags for menswear, streetwear, and womenswear. If you put your hashtags into sets based on the type of content, make sure that each set has a mix of low competition, medium competition, and high competition hashtags.