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If 2020 taught the world of horology one thing, it is just how flexible and adaptable in can be. For years, it was a mainstay of tradition, refusing to comply with the demands of new audiences in an increasingly digital world. But, as a global pandemic swept across continents, effectively halting traditional bricks-and-mortar retail, watch brands started to show a new acceptance of the worldwide web. With the largest watch fairs cancelled, the industry quickly moved to showing new products online, something that would have been unthinkable just a year ago and, importantly, many brands and retailers started selling via e-commerce, with virtual, one-on-one appointments.
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