iOS is Android's main opponent in the smartphone operating system market. An operating system exclusive to Apple devices, unlike the Google software present at Samsung, Huawei, Xiaomi, OnePlus … And despite iPhones often criticized for excessive prices, iOS is often praised for its ergonomics and ease of use and its very well thought out ecosystem.
However, many remain very critical of the operating system like Steve Streza, developer of the Tumblr application. It was 9to5mac in particular which relayed the man's very annoyed message.
Because for Steve Streza, iOS has become too focused on advertising. The man speaks of " adware ".
Steve Streza takes the opportunity to list the Apple-branded services that are far too present on iOS, especially since the thirteenth version deployed last September.
iOS, too focused on advertising?
This is the question asked by Steve Streza, who develops the iOS application for Tumblr, a famous social network for sharing images and other videos.
In a blog post, the man returned to iOS 13, which he said had become “ adware ” – by which it meant stuffed with advertisements for Apple's services. Well reassembled, the man explains that the operating system displays too much for its services.
Because as a reminder, the Cupertino company now relies on SVOD with Apple TV +, music streaming with Apple Music, video games with Apple Arcade, news with Apple News + or even banking with the Apple Card etc.
These ads cannot be hidden with the iOS ad blocker. They can be avoided or hidden, but the majority are deeply linked to the very heart of Apple applications.
Steve Streza acknowledges, however, that Apple may pass off these ads as reminders that there are a number of services that Apple offers that can be useful to users of iOS devices. However, for the developer, these are far too present and detract from the overall user experience.
For Steve Streza, Apple is pushing to push to turn to its many services.
Note that this review concerns iOS 13. Will Apple take it easy with iOS 14? In the meantime, Steve Streza remains very upset against the firm!