WhatsApp: Undermined by its merger with Facebook, messaging multiplies advertising to reassure

The Facebook company has never hidden its ambition. That of becoming a digital juggernaut with several billion users. But in order to succeed, the company led by Mark Zuckerberg made a disturbing decision, to say the least, supporting its dominant position. This decision is to merge Facebook with WhatsApp and Instagram, his foals . And this is the first application that was to start this strategy before the company decides to backtrack, for a while . The problem ? Facebook is very badly perceived by users, in particular because of its management of sensitive data. In other words, an unenviable situation for a service like WhatsApp, which promises total protection of private exchanges.

Following this announcement, many decided to migrate to other more secure messaging systems, such as Signal.

WhatsApp: Undermined by its merger with Facebook, messaging multiplies advertising to reassure

Photo by Alfredo Rivera – Pixabay.com

WhatsApp therefore decides to react by increasing advertising to reassure worried users.

WhatsApp tries everything for all on the sidelines of its controversial merger

Nothing is right for WhatsApp, which has been damaged by its merger with Facebook. If Europeans are not affected by this change, protected by a General Data Protection Regulation (GDPR) blocking the exchange of private data between Europe and the USA , the situation worries the whole world. To reassure its users a little more, WhatsApp relies on massive advertising , spotted by Android Police .

To do this, WhatsApp has posted advertisements directly in its Stories section, clarifying several points . In particular, the messaging service undertakes to respect private life, reminding that it cannot read or listen to personal exchanges thanks to encryption. WhatsApp also specifies that it does not know the location of users and promises not to recover certain information, such as contacts.

But WhatsApp has also decided to extend this advertisement to print newspapers, to reach as many people as possible. Despite everything, the alarm bells have been sounded for a while and not sure that the strategy is really paying off.

In the meantime, this (postponed) merger between WhatsApp and Facebook is making the best days of competition. This is particularly the case for Signal and Telegram, touted for their protection of private data, whose downloads are exploding . Other ideal apps are also available, with a list compiled by the editorial staff.

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